If participants know which group they are assigned to, there is a risk that they might change their behaviour in a way that would influence the results. If researchers know which group a participant is assigned to, they might act in a way that reveals the assignment or directly influences the results.
Double blinding guards against these risks, ensuring that any difference between the groups can be attributed to the treatment.
A cross-sectional study is a type of research design in which you collect data from many different individuals at a single point in time. In cross-sectional research, you observe variables without influencing them.
Researchers in economics, psychology, medicine, epidemiology, and the other social sciences all make use of cross-sectional studies in their work. For example, epidemiologists who are interested in the current prevalence of a disease in a certain subset of the population might use a cross-sectional design to gather and analyse the relevant data.
In a stratified sample, researchers divide a population into homogeneous subpopulations called strata (the plural of stratum) based on specific characteristics (e.g., race, gender identity, location). Every member of the population studied should be in exactly one stratum.
Each stratum is then sampled using another probability sampling method, such as cluster or simple random sampling, allowing researchers to estimate statistical measures for each subpopulation.
Researchers rely on stratified sampling when a population’s characteristics are diverse and they want to ensure that every characteristic is properly represented in the sample.
In cluster sampling, researchers divide a population into smaller groups known as clusters. They then randomly select among these clusters to form a sample.
Cluster sampling is a method of probability sampling that is often used to study large populations, particularly those that are widely geographically dispersed. Researchers usually use pre-existing units such as schools or cities as their clusters.
A simple random sample is a randomly selected subset of a population. In this sampling method, each member of the population has an exactly equal chance of being selected.
This method is the most straightforward of all the probability sampling methods, since it only involves a single random selection and requires little advance knowledge about the population. Because it uses randomisation, any research performed on this sample should have high internal and external validity.