What Is Quantitative Research? | Definition & Methods
Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalise results to wider populations.
Quantitative research is the opposite of qualitative research, which involves collecting and analysing non-numerical data (e.g. text, video, or audio).
Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc.
Quantitative research methods
You can use quantitative research methods for descriptive, correlational or experimental research.
- In descriptive research, you simply seek an overall summary of your study variables.
- In correlational research, you investigate relationships between your study variables.
- In experimental research, you systematically examine whether there is a cause-and-effect relationship between variables.
Correlational and experimental research can both be used to formally test hypotheses, or predictions, using statistics. The results may be generalised to broader populations based on the sampling method used.
To collect quantitative data, you will often need to use operational definitions that translate abstract concepts (e.g., mood) into observable and quantifiable measures (e.g., self-ratings of feelings and energy levels).
|Research method||How to use||Example|
|Experiment||Control or manipulate an independent variable to measure its effect on a dependent variable.||To test whether an intervention can reduce procrastination in college students, you give equal-sized groups either a procrastination intervention or a comparable task. You compare self-ratings of procrastination behaviors between the groups after the intervention.|
|Survey||Ask questions of a group of people in-person, over-the-phone or online.||You distribute questionnaires with rating scales to first-year international college students to investigate their experiences of culture shock.|
|(Systematic) observation||Identify a behavior or occurrence of interest and monitor it in its natural setting.||To study college classroom participation, you sit in on classes to observe them, counting and recording the prevalence of active and passive behaviors by students from different backgrounds.|
|Secondary research||Collect data that has been gathered for other purposes e.g., national surveys or historical records.||To assess whether attitudes towards climate change have changed since the 1980s, you collect relevant questionnaire data from widely available longitudinal studies.|
Quantitative data analysis
Once data is collected, you may need to process it before it can be analysed. For example, survey and test data may need to be transformed from words to numbers. Then, you can use statistical analysis to answer your research questions.
Descriptive statistics will give you a summary of your data and include measures of averages and variability. You can also use graphs, scatter plots and frequency tables to visualise your data and check for any trends or outliers.
You can also assess the reliability and validity of your data collection methods to indicate how consistently and accurately your methods actually measured what you wanted them to.
Advantages of quantitative research
Repeating the study is possible because of standardised data collection protocols and tangible definitions of abstract concepts.
- Direct comparisons of results
The study can be reproduced in other cultural settings, times or with different groups of participants. Results can be compared statistically.
- Large samples
Data from large samples can be processed and analysed using reliable and consistent procedures through quantitative data analysis.
- Hypothesis testing
Using formalised and established hypothesis testing procedures means that you have to carefully consider and report your research variables, predictions, data collection and testing methods before coming to a conclusion.
Disadvantages of quantitative research
Despite the benefits of quantitative research, it is sometimes inadequate in explaining complex research topics. Its limitations include:
Using precise and restrictive operational definitions may inadequately represent complex concepts. For example, the concept of mood may be represented with just a number in quantitative research, but explained with elaboration in qualitative research.
- Narrow focus
Predetermined variables and measurement procedures can mean that you ignore other relevant observations.
- Structural bias
Despite standardised procedures, structural biases can still affect quantitative research. Missing data, imprecise measurements or inappropriate sampling methods are biases that can lead to the wrong conclusions.
- Lack of context
Quantitative research often uses unnatural settings like laboratories or fails to consider historical and cultural contexts that may affect data collection and results.
Frequently asked questions about quantitative research
- What’s the difference between quantitative and qualitative methods?
- What is mixed methods research?
- What is data collection?
Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organisations.
- What is operationalisation?
Operationalisation means turning abstract conceptual ideas into measurable observations.
For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.
- What’s the difference between reliability and validity?
Reliability and validity are both about how well a method measures something:
- Reliability refers to the consistency of a measure (whether the results can be reproduced under the same conditions).
- Validity refers to the accuracy of a measure (whether the results really do represent what they are supposed to measure).
- What is hypothesis testing?